Role: Creative direction, design, and production using established site architecture.
Objective: Develop a youth-oriented and energetic "mini-site" focusing on prizes and famous faces to attract recipients and encourage them to enter the Nestlé VIP Music Experience contest.
Results: One of the most successful Buzzalongs for Buzztone. The 'mini-site' enticed young audiences to register for prizes and circulate the site to other music fans.
